Kia motors co ltd

Kia Motors

Kia Motors ( 기아자동차 , IPA: [ki.a] ) is South Korea’s second largest automobile manufacturer, having sold over 1.4 million cars in 2010 [3] .

The word Kia derives from Korean words meaning «to arise to the world from Asia.»

With its headquarters in Seoul, the company is partly owned by the Hyundai Kia Automotive Group. Since August 21, 2009, Hyoung-Keun (Hank) Lee leads the company’s global operations from the headquarters in Seoul. [4] North American and European arms are operated by Kia Motors America and Kia Motors Europe respectively.

Since 2005, Kia has focused on the European market and has identified design as its «core future growth engine»—leading to the hiring of Peter Schreyer in 2006 as Chief Design Officer [5] and his subsequent creation of a new corporate grille known as the ‘Tiger Nose’. [6] [7]

Contents

• 1 History
• 2 Design emphasis and Tiger Nose
• 3 Affiliations and subsidiaries
  • 3.1 Kia Motors Corporation
  • 3.2 Kia Motors America
  • 3.3 Kia Motors Europe
  • 3.4 Kia Defense
  • 4.1 Passenger cars
  • 4.2 SUV/vans
  • 4.3 Commercial vehicles
  • 4.4 Concept cars
  • 4.5 Electric vehicles
    • 4.5.1 Hybrid electric vehicles

    History [ ]

    

    According to Kia Motors, the name «Kia» derives from the Sino-Korean words ki («to come out») and a (which stands for Asia), it is roughly translated as «arise or come up out of Asia» or «rising out of Asia». [8] [9]

    More literally, Kia is a Persian name meaning king, protector, and defender, which may also to attribute homage to over 2500 year legacy of [10] and later built motorcycles (starting in 1957), trucks (1962) and cars (1974). The company opened its first integrated automotive assembly plant in 1973, the Sohari Plant. Starting in 1986, in partnership with Ford, Kia produced several Mazda derived vehicles for both domestic sales in South Korea into other countries. These models include the Australasia as the Ford Festiva and Ford Aspire .

    However, Kia’s bankruptcy in 1997, part of the Asian financial crisis, resulted in 51% of the company being acquired in 1998 by South Korean rival Hyundai Motor Company, outbidding Ford Motor Company which had owned an interest in Kia Motors since 1986. [11] Subsequently, however, Hyundai has divested some of its ownership of Kia Motors, [12] and currently Hyundai Motor Company owns less than 40% of the company.

    In October 2006, Kia Motors America broke ground for a new manufacturing plant Kia Motors Manufacturing Georgia in West Point, Georgia, representing a $1 billion USD investment for the company. [13] Kia Motors Manufacturing Georgia opened in February, 2010. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share. [14]

    Design emphasis and Tiger Nose [ ]

    Schreyer has since been central to a complete restyling of Kia’s lineup, [16] overseeing design activities at Kia’s design centers in Frankfurt, Los Angeles, Tokyo and the Namyang Design Center in Korea. [17]

    Schreyer indicated in a 2007 interview that Kia had a «neutral image» prior to his arrival. [18]

    “

    «In the past, the Kia cars were very neutral. When you saw one on the road, you didn’t really know if it was Korean or Japanese…I think it’s very important that you are able to recognise a Kia at first sight.»

    ”

    With the Kee concept vehicle, shown at the Frankfurt Motor Show in 2007, [7] Kia introduced a new corporate grille [7] to create a recognizable ‘face’ for the brand. Known as the Tiger Nose, Shreyer indicated he wanted «a powerful visual signal, a seal, an identifier. The front of a car needs this recognition, this expression. A car needs a face and I think the new Kia face is strong and distinctive. Visibility is vital and that face should immediately allow you to identify a Kia even from a distance.» [7] Commenting on the new signature grille in 2009: «From now on, we’ll have it on all our cars». [19]

    Affiliations and subsidiaries [ ]

    Kia Motors Corporation [ ]

    Kia Motors Corporation (KMC) was founded in 1944, is Korea’s oldest manufacturer of motor vehicles and is now a division of the Hyundai-Kia Automotive Group. Over 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 42,000 employees worldwide and annual revenues of over US$14.6 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup. Kia Motors Corporation’s brand slogan is «The Power to Surprise».

    Kia Motors America [ ]

    Kia Motors America (KMA) is the American sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. In August 2009, Kia was the 8th-best selling automotive brand in the United States, outselling makes like Chrysler and Mazda.

    In November 2009, Kia started production at the first U.S. Kia Motors plant, Kia Motors Europe [ ]

    Kia Motors Europe (KME) is the European sales and marketing division of Kia Motors Corporation (KMC). In 2007 KME moved from its previous location at Hauptstrasse 185, Eschborn, Frankfurt to a new purpose built facility adjacent to the Messe in Frankfurt city centre.

    From 1995 to 1999 Kia produced left and right hand drive versions of the Sportage SUV at the Karmann factory in Germany. From 1999 until production of the model ceased in 2003, all Sportage production reverted to South Korea.

    Despite Kia’s range increasing from one car as late as 1993 to three cars by the end of 1995, British sales actually decreased in that period, from nearly 5,500 in 1993 to less than 4,000 the following year. In 1998, Kia’s future in Britain was thrown into serious doubt when it sold less than 3,000 of its whole range — the worst in any full year on the British market.

    Kia did not enter Europe’s large family car market until the launch of its Ford Mondeo, but on its launch was actually cheaper to buy than the smaller Focus . It had a spacious interior, large boot, competitive asking price and high equipment levels, but it had little more appeal to sway buyers away from established European brands like Ford Motor Company, Vauxhall/Opel, Renault and Peugeot. Its successor, the MPV market in 1999 with the Sedona. On its launch, it was the cheapest full-size people carrier on sale in the United Kingdom.

    With the range expanded by 1999, sales for that year reached almost 6,400 — more than double the previous year’s total. That annual sales figure had almost been matched in 2000 by the end of May, reflecting Kia’s growing popularity with British buyers. [20] By 2009, Kia was firmly established as a popular brand in Britain, when sales broke the 50,000 barrier for the first time and the brand now had a share of more than 2% in the new car market. The Picanto was the most popular single model with nearly 17,000 sales. [21]

    Kia Defense [ ]

    • KM42 half ton to three quarter ton variants of the M715
    • KM-45 modern variant of the M715
    • KM-25 variant of the M35 2-1/2 ton cargo truck
    • KM-50 variant of the Models [ ]

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    Kia company

    

    Kia Corporation was founded in May 1944 and is Korea’s oldest manufacturer of motor vehicles. From humble origins making bicycles and motorcycles, Kia has grown – as part of the dynamic, global Hyundai-Kia Automotive Group – to become the world’s fifth largest vehicle manufacturer.

    Today, Kia produces more than 1.4 million vehicles a year at 14 manufacturing and assembly operations in eight countries. These vehicles are sold and serviced through a network of more than 3,000 distributors and dealers covering 172 countries. The Corporation has more than 40,000 employees and annual revenues of more than US$17 billion.

    In its ‘home‘ country of South Korea, Kia operates three major vehicle assembly plants – the Hwasung, Sohari and Kwangju facilities – plus a world-class research and development centre employing 8,000 technicians at Namyang and a dedicated environmental R&D centre. The Eco-Technology Research Institute, near Seoul, is working on hydrogen fuel-cell vehicles for the future as well as state-of-the-art end-of-life vehicle recycling technologies and processes. Kia spends 6% of its annual revenues on R&D and also runs research centres in the USA, Japan and Germany.

    Kia Europe

    Kia Europe (KME) is the European sales, marketing and service division of Kia Corporation (KMC), based in Seoul, South Korea. With its purpose-built headquarters located in the heart of Frankfurt, Germany, KME’s staff is efficiently run and highly motivated. The company structure encourages individuals to make vital contributions to its operations and the multi-cultural dynamic is home to more than 26 different nationalities.

    Kia’s European headquarters is also home to Kia’s Design Centre, which has contributed to making Kia a highly desirable brand in Europe, with products that have their own distinctive design signature.

    Since 2003, Kia’s product range in Europe has expanded from covering just 35% of market segments to more than 80% today. That expansion has helped Kia’s European sales increase every year since 2008, achieving sales across Western and Eastern Europe of 385,000 units in 2015.

    Costing € 1.6 billion to design and construct, Kia’s state-of-the art European manufacturing facility in Žilina, Slovakia, now caters for almost 54% of European demand for Kia’s extensive product range. Kia’s Žilina facility is home to European production of the best-selling Sportage crossover SUV, Venga compact MPV and cee’d model family (incorporating the cee’d five-door hatch, pro_cee’d three-door and cee’d Sportswagon).

    The facility, which produced its first car – the cee’d – at the end of 2006, is capable of manufacturing more than 300,000 cars annually. In 2015, Kia proudly announced the production of the one-millionth cee’d model to roll off the Žilina production line. In the same year, the factory produced more than 100,000 units of the Kia Sportage, breaking the model’s annual production record.

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